About Us

It's all about family

Azalea was born as we sat on the deck discussing what we really want out of life.  It all centered around family.  We were, of course, also enjoying dessert and in that moment, we knew it was time to stop talking and start doing.   

The result is a company that allows us to utilize our natural skills and talents for event planning, home design and desserts. 

Midwest grown, but sewn in the South

As we looked out at the garden, someone commented on how beautiful the azaleas were. That sparked a memory of the parties and focus on  hospitality passed down through the generations of our family who hail from the South.  That is how the name Azalea took root.


Time to celebrate

When it comes right down to it, we all need to celebrate more. The people we love, the causes we cherish and the time we have.  It can be an intimate personal gathering or it can be a big corporate 'do.'  It truly doesn't matter. 

The point is this --  life is short, so we need to make the most of it while we can.  Enjoy small and large occasions and everything in between. No matter where you live or what you live in, make it a real home  And, remember, there is no such thing as too much chocolate!   

Who We Are

Tamela Grabb

   Tamela, founder of Azalea/dream-weaver/ bubble-popper (when necessary), is the glue that holds everything together, from this company to her family.  

With more than 25 years in the corporate world -- commercial real estate, health care and energy industries -- she brings a plethora of valuable skills to Azalea.       Her career background is seeded in public relations, marketing and event planning, while her personal passions extend to baking and home design. 

Her goal is to connect with and serve her clients in a way that makes each feel appreciated and respected. Whether that’s enjoying delectable desserts at a product launch party, creating a wedding vision that speaks to the hearts of the bride and groom, or designing a family room/play room/office space that is beautiful, functional and inviting all at the same time.    

Lindsey Carter

   Lindsey, Tamela's first born, is the numbers gal/comedian who can find humor in any situation – including starting a company from scratch. An Indiana University grad with a background in banking and project administration, Lindsey is also involved with theatre, on stage as an actress and behind the scenes as a choreographer and makeup artist. In addition, she conducts motivational workshops for young women, discussing the importance of staying true to one’s self emotionally, professionally, fiscally, and how to use makeup to enhance self-expression.       

Lindsey loves to create and bake new dessert offerings, both in terms of flavors and presentation, for the Azalea dessert line.  She can often be found testing culinary creations in the kitchen or practicing her “sculpt-with-icing” skills. In addition, her theatrical experience enables her to bring a creative and innovative approach to event themes.     

Ashlyn Thompson

  Ashlyn, Tamela's youngest daughter, is the marketing/product development/ADHD creative who seeks out genius ideas and top-tier products and services. Being a new mom has been her greatest inspiration and motivation to make Azalea a reality.     

 A Purdue grad, Ashlyn has worked in the retail and multifamily real estate industries. In addition to identifying great products for Azalea, she brings experience in corporate event planning, from large to small, in venues across the country.  In addition to corporate events, she has a knack for intimate weddings. Having witnessed friends go through the trials and tribulations of unorganized and stressful weddings and receptions – to the point where they don’t enjoy or even remember the life-changing event -- made her realize how her own beautiful and romantic wedding experience should be available to all.